What it Takes to Become an Internet Marketer?

11/14/2013 By
What it Takes to Become an Internet Marketer
Photo by Thunderchild7 / Flickr
Are you looking to become an Internet Marketer? The skills needed to effectively work in internet marketing range from proficient writing skills and creative design to a firm grasp of online usability and social media. Understanding search engine optimization and the analytics of good marketing calls for someone with diversity in their skillset. It comes down to one point: knowing how sell it to the viewer or customer.

Your Education

An academic background would only be beneficial, both in skills development and in viability as an applicant. Related degrees would include an IT degree (information technology), a graphic design degree, or a writing degree. All three of these fields will help you get to know some of the appropriate skills and sharpen them. Although not mandatory, it’s advisable to at least minor in marketing. Through this, you can set up a portfolio and market yourself to prospective companies.

Get to know articles and newsletters having to do with marketing. Online marketing research will help you stay on top of the internet’s ever-changing environment. Social media sites today are crucial in reaching viewers. So, open accounts on the popular sites, write a blog, and build a website of your own. Get hands-on experience with the fast-paced world inside your computer.

Create a Portfolio

You’ll want a marketing portfolio to show employers. It should include websites of your own, your social media accounts, banner ads and landing pages, and successful content management systems (CMS). During an interview, some businesses will require a portfolio right when you walk in, so you should be ready with a link to show them, and printed pages should be at-hand, as well.

Pick a Specialty

While it’s important to keep yourself well-rounded in all the aspects of internet marketing, specializing in a particular field, such as writing, graphic design, or the IT area will help you stand out, and might land you a higher position. Just make sure you choose a marketing course that will teach you what you need to know.
Depending on what level of expertise you’re at, you may end up starting at entry-level or higher. At an entry-level position, you can still work your way up. Companies outside of marketing also need marketing strategies and people to carry them out. With plenty of experience, you’re eligible for these positions.

Go on Your Own

When you’ve built up considerable skills and experience, you can become a marketing consultant (typically, you’ll have at least five years of experience). You might do this on the side, outside of your regular day-job, or freelancing full-time might prove to be highly profitable, although extremely competitive, so tread carefully.
As you’re marketing yourself, be sure that your image and portfolio all project a message for your marketing services. Marketing yourself online and networking with companies and clients at local conferences will help you attain new projects.

Things should be in better perspective now that you’re more familiar with what you need to get going. With the right skills and experience, you’ll be ready to immerse yourself in the competitive and profitable world of internet marketing.

Author Bio: Toni Meadows is a retired Business professor who now blogs about education and it's importance in society. He has visited several colleges in Melbourne and has written his observations on business courses and opinions about each one(choose a marketing course).
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