How To Get More Engagement On Facebook

11/04/2013 By
Social Media tools are designed for "socializing"--not simply sending your thoughts out into cyberspace to be digested or ignored. The whole point of online social tools is to interact with your audience and build up a glowing online reputation, and as the most popular social media platform in the world, Facebook is the perfect place to start discussions, exchange ideas, and make one another laugh.
How To Get More Engagement On Facebook

Here are some great ways to increase engagement on your Facebook page and get a lot more social.

1. Be visual

It is a proven fact that posts that incorporate a high quality, professional image are more likely to spark "likes," "shares," and comments than ones that contain plain blocks of text. Choose humorous, awe-inspiring, informational, or heartstring-tugging shots to illicit the most response.

2. Compose interactive posts

Some posts, by the very nature of their design, foster engagement. Nothing works better than blatantly asking for your readers' input. Here are a few ways to solicit their replies.
  • Everyone, no matter how much they may deny it, loves to talk about themselves and the things that matter most to them. Ask your readers to name their favourite brands, music, actor, or anything else that seems interesting, and watch the responses pour in.
  • People also love to fill in the blanks with their own original responses. Compose some creative sentences, include a few blanks, and watch your audience come up with some awesome replies.
  • Another very successful method is to ask your followers to come up with captions for a photo. Everyone will vie to be your funniest follower, providing you with a great deal of engagement and a post that will make a great read.
  • If you've offered your readers a "how-to" video, ask them to provide their own great tips--giving them the opportunity to show off their expertise and "shine."
  • Posts that use letters of the alphabet in clever ways also seem to go over well. Ask your readers to name a fruit that starts with each letter in consecutive order and watch them scramble to avoid being asigned the hard letters like "x" or "j." Other variations are using the first (or second or third and so on) letter in their first or last names. Mix it up.
3. Be "timely"

If you wish to garner the most responses, you need to post during Facebook peak hours--their "prime time." Traditionally, the ultimate time for traffic has been Wednesday afternoon at three o'clock. In fact, weekday afternoons are the busiest Facebook times, period. If you are posting after eight o'clock at night and before eight o'clock in the morning, you may as well be looking for friends in an empty room.

4. Give the illusion of omnipresence

Even though three o'clock in the afternoon on Wednesday is the optimum posting time, it is unwise to save all your posts for then. Try to scatter your posts throughout the day, while saving your best ones for prime times. You want to give the illusion that you are constantly there for your followers, but not inundate them with a barrage of offerings all at once.

The trick to acquiring more engagement on your Facebook page is being creative. Have fun and your followers will too. So get posting.

Author Bio: Kimberley Laws is a freelance writer, avid blogger, and composer of many strange Facebook queries. She has written on a vast array of social media topics including online reputation management, social media marketing, and must-have Wordpress plugins. You can follow her at The Embiggens Project.

Image courtesy of photos.com
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