What is Google Authorship and Why Should You Use it

8/17/2013 By
The Google Authorship Markup may have been available since June 2011, but it is only recently that webmasters and prolific writers have become aware of its numerous benefits. Considering the way that the SEO landscape has evolved, it seems only natural for Google’s adolescent social media platform to implement such an ingenious feature. Penguin 2.0 may not have caused earthquakes in the internet world, but this is also because more and more webmasters have become aware of the importance of ethical search engine optimization strategies.

What is Google Authorship and Why Should You Use it

While it may be true that certain pages plummeted in the rankings, the overall conclusion after the release of Google’s latest penguin update was that social signals will soon become the backbone for future SEO practices. Networks like Facebook, Twitter or Google will become a determining factor in every online campaign, but it seems that Google+ should be treated more carefully because it benefits from the authorship markup. Out of all the Authorship Rank conversations, the one related to markup is without a doubt the most complicated one.

Four Reasons to Adopt the Authorship Markup

If you are a content writer for a SEO firm you are probably already familiar with the daily 500-word-article requests, but somehow you can’t feel satisfied even if you are doing something you like. Google knows that there are a lot of talented writers out there who haven’t been given proper credit, and this response to this virtual “abuse”, was the creation of the Author Rank algorithm parameter. But except the brilliant fact that you will be able to kiss obscurity goodbye, what are the reasons to become interested in the Author Rank algorithm and the Google Authorship markup? Here are a few reasons:

1. You will be able to avoid duplicate content and copycats. We all know how content seems to be copied one way or the other. This usually happens because certain “writers” are too lazy to write their own articles, and they rely on the fact that the internet is oh-so-vast. Sadly, Google will quickly pick up on duplicated/copied/spun content, and punish you, regardless of your status. The only way to truly protect your work is by adding the authorship markup to it. This will tell Google that you are the first person who posted it online, and probably also the creator.

2. You will gain online authority. As mentioned earlier, the authorship markup will help you increase your online presence and credibility. Nevertheless, this means that you should stick to two, maximum three niches that are related, or else you risk being perceived in a negative way. According to Google, authors which are prolific on a certain niche (who also receive positive social signals), will be rewarded with a sweet spot on SERPs.

3. Your Content is More Likely to be Clicked. Statistically speaking, articles that re accompanied by a small mug-shot on search engines are more likely to receive clicks. This is probably because on a psychological level, readers feel more confident to click an article that also has the photo of the author.

4. Outclass your competitors. We are not yet sure how the Google Authorship Markup will impact the SEO world in the future, but it is actually predicted that it will become very important in the near future. Considering that social signals have already become an essential part of every SEO campaign, it this should not come as a surprise. This is why it is important to invest in Google+ and Google Authorship, because it will help you surpass your competition and gain an important head start.

Author Bio: Anna Robeson is a tech-geek who is constantly on the lookout for the latest news related to SEO and social media. When she isn’t writing she is consulting with, http://guestpostshop.com a company that is focused on quality content creation, curation and marketing.
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