What counts the most in website design is the user experience of that particular website. UX has, over the years, improved quickly, yet there are website, which keep us scratch our heads as to “what were they thinking while designing it?”
When you are in the designing stage, you may very easily get caught up in the internal fights and quarrel about the tools and methods for the ongoing project. And during these times, you often forget that, when this ends, there is a person, a user waiting to experience your creation, and most importantly, who wasn't even there for all these decisions. What he needs is the information, product and entertainment, which doesn't even last for more than a few minutes. Well, to come back to the main issue – many website make terrible mistakes when dealing with the User Experience.
In this article, I want to focus on 5 most terrible UX mistakes made by websites.
1. Paying Too Much Attention to Macro and Unsympathetically Rejecting the Micro
We usually get all the large design decisions for the website right, trying to ignore the small interactions. It is these small interactions that cause blunder to the entire experience of viewing the website. Most people consider technology to follow the same rules that humans use while interacting with each other. I mean, how can technology understand the emotional aspect of it. Well, leaving that aside, you will have to think about it and understand on how to decide if someone is really, really kind, or if he or she cares about you and is acting in your best interests? Small things make a great difference and it is true even for a website.
2. Putting Too Much Time Into Designing Your Homepage
Most of the times, people put a lot of efforts in planning and designing their website homepage, in comparison to all other pages. However, almost 90 percent of the people do not even care to take a look at your homepage. Usually, you marketing campaign or your social media efforts will send the visitors directly to the other landing pages, than taking them to the homepage. There is no doubt that you need a well designed homepage, but, not at the cost of sacrificing the user experience. It can cause tremendous damage to the other important inside pages. It is necessary to study the analytics, because this will help you understand where people are really entering your site. With the help of this, you can make the changes to the landing pages.
3. Focusing Too Much on Text
Well, we understand that content is the main element that helps you communicate with the visitors of your website. You need to calculate the percentage of your content in terms of text, image, and media files. Well, I don't say that you should not have text on your site, however, the fact still persists that most of the people aren't even reading it. When a people listen to some other person speak, their brain activity usually synchronises with that speaker, a research study shows. The listener can thoroughly grasp the content, only if the listener's brain is properly in sync with the speaker.
4. Focusing on Everyone while Designing
Well, here, we divide the generations into three parts – those over 55 are Baby Boomers, those between 30 and 55 are Generation X and those below 30 Millenials. You need to consider designing for Generation X because most of target audience are between 30 and 55. However, you cannot completely neglect designing for Baby Boomers and Millenials. Now on some serious notes, there is a significant generational difference, especially when talking about what people expect and the mental models people perceive about technology. And, this of course matters a lot while designing for your target. Therefore, it is essential that you study each of this group closely, before actually designing something, that might not fit into even any one of these categories. This will ensure a great user experience for your website.
5. Ignoring the Responsive Aspect
The rapidly changing consumption patterns have made designers build something that works well on every device. It is also seen that most of the people usually ignore the fact that people now-a-days are indulged more on the aspect of mobility. The thing that will determine great user experience is to be able to provide websites that work across multiple devices and varied screen sizes. Although this is challenging, it is not impossible. Therefore, don't ignore the aspect of responsive web design if you aim to provide great user experience to your visitors.
I have mentioned things best to my knowledge. However, if you come across anything that can add value to the article, feel free to comment further and share your views about the mistakes most websites make on User Experience.
Author Bio: Jackson is a Digital Marketing Manager at VITEB assisting WordPress Developers India for developing and maintaining innovative websites. His zeal to share his knowledge makes him research on various topics relevant to his field. He writes about his research on various guest blogging platforms. You can read more of his write-ups on some of the most popular guest blogs.