Wildfire has Joining Google Inc

Google has bought online marketing startup Wildfire for $250 million (£159m) in a bid to expand its lucrative advertising business.

Wildfire has Joining Google Inc

The website helps company to manage social media accounts on a range of services including Facebook, Twitter and LinkedIn, as well as online marketing campaigns.

Jason Miller, Google's product management director, announced in a blog post: "The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation.

"With Wildfire, we are looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses."

Wildfire co-founders Victoria Ransom and Alain Chuard made a simultaneous announcement in a blog post on their website: "We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more, and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers."
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